Built to Last, Collins now explores the most difficult test any company faces - how to take a "good" business, with average profits and satisfied stock holders, and make that company "great." Based on a study nero 9 portable full of 11 companies who made the leap and sustained.
Collins' team looked at the companies that went from good to great and said "what do all chevrolet s10 repair manual these have in common?" They never went back and said "are there any companies that have these traits that did not make the leap from good to great?".
It is a challenge to all business leaders to exhibit the discipline required to move their companies from.
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One day I happened to be chatting with someone that had worked with one of the good-to-great companies during the supposed transformation, and this person said the company was all screwed up inside.And being the winner does not always mean you have some skill.Driven by a relentless curiosity, Jim began his research and teaching career on the faculty at Stanford Graduate School of Business, where he received the Distinguished Teaching Award in 1992.The good-to-great qualities, once determined, were never used to search for counterexamples.The belief that it does is called the survivorship bias, and it may apply to good-to-great.They are fairly generic and thus we all apply them from our own viewpoint to make them true.But Collins would have no way of uncovering that, and even if he did, who would write a book that encourages would-be business leaders to study up on the economics of their industry and better analyze cash flow statements?Good to Great." Call me a heretic, but I'm not a fan.Humans have a confirmation bias.What I mean is that Collins and his team never said "are there any companies that have all of our good-to-great qualities that weren't good-to-great?".Unhappily, the methodology he used to formulate an answer is questionable and the answer is almost disappointing in its simplicity: Great companies become great by staying focused: focused on their products, their customers and their businesses.The 100 Best Stocks to Own in America, Seventh Edition by Gene Walden is one of those good presents to unwrap.
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Collins asks an interesting question.
The principles Collins proposes aren't bad ones, but they are ambiguous and open to interpretation, which in effect decreases their usefulness.The Tom Peters Criticism, tom Peters has pointed out that Collins procedure may not have identified the companies most of us would consider great.See this image click to open popover Frequently bought together This shopping feature will continue to load items.But what about companies that are not born with great DNA?Or What other items do customers buy after viewing this item?A: His report card does not come in until new CEO Jeff Immelt exceeds him.Good to Great " sound research?